Project: Do or Die

Client: Microsoft

A fully integrated campaign working in out of home, mobile, digital, ambient and TV for Microsoft Canada

To prove Microsoft users are Doers not posers we sent three contestants around the world to strange cities with no money, no sleeping arrangements and a pretty slim chance of survival for 10 days. They were given a PC and their wits to survive.

The Campaign was a huge success, not only did we meet and smash the marketing goals, we also got tons of free media from TV stations around the world, also press magazines and online reported on the living experiment that was DOorDIE