Project: Spirit in a Bottle

Client: Bombay Sapphire

With the seemingly insatiable appetite for gin showing no signs of dying down, Bombay Sapphire is hoping to stay at the forefront of bartender’s minds with new connected packaging that contains a holographic message in a bottle.

The gin brand decided to target the ‘gatekeepers’ of the brand – those working behind the bar – with the limited edition bottle, which uses a smartphone to bring the ‘Spirit’, a woman in flowing clothing, in the bottle to life. The bottle has a hidden layer of Perspex, which when the mobile phone is inserted into the surrounding packaging reflects the image from the phone to create the unique experience.

The 'Spirit', then describes the process of creating the gin and its qualities.