Project: the data drama

Client: Firefox
The majority of internet browsers sell our private data without our knowledge or consent.
We therefore set out to generate awareness amongst conscious choosers that firefox is the only browser that doesn’t sell your private information and thereby increase brand preference.

The idea: a social experiment turned people into products when they logged onto the WiFi of a specially prepared holiday apartment to expose the hidden business of the Internet and provide Firefox as the solution - the only browser that doesn’t sell your data.